The Working Daypart has become a key component in the consumer journey and yet many brands are not taking full advantage of the opportunity to reach this audience so close to the moment of consideration and/or purchase.
Whether in secrecy or in plain sight, professionals are using work hours to research personal products/services, run errands and make transactions. With this insight, the workplace now becomes a viable source to reach the modern professional in a consumer mindset.
Leveraging highly targeted media channels that cater to the Working Daypart effectively influences brand preference, consideration and intent during the consumer journey. Innovative marketers have a great opportunity to make this phenomenon work for their brand.