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Customer data analysis: Brands struggle to deliver experience younger consumers want and love - IBM THINK Marketing

Brands are actively employing "Millennial" experts to develop business, product and marketing strategies to find success with younger customers. Why?

Millennials are a different breed of consumer with many opting for experiencers over products. At the same time, Millennials aren't the last generation to shake the foundation of business.

Behind them are Centennials aka Generation Z who represent society's first truly ... .


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