Läst på Linked In: Tydlig artikel om GDPR i kundrelationen.
For our organizations, this change a lot of things such as the way we manage the marketing and sales activities. Business process, applications and forms might demand serious changes to be compliant with double opt-in rules. Currently the practice is using inbound marketing and organic lead generation to generate leads and contacts.
These might be people interested in products or people who signed up for newsletters, online services, events, downloads, etc. So, the more we get, the better will be, right? Well, maybe not… Läs mer under Jorge Xaviers artikel på Linked In.