Digitalization forces you to transform your approach to innovation.
For the last 20 years, our economies have been moving from "atoms" to "bits," to use Nicholas Negroponte's definition of "being digital". In this digital environment, traditional R approaches to innovation are beginning to fail.
A key reason for the failure of traditional approaches to deal with innovation in a digital context is the assumption that technological change is linear. This is a risky assumption.
Digital change is ultimately driven by computing power. As Gordon Moore observed many years ago (and the likes of Ray Kurzweil and Peter Diamandis keep pointing out), the change of computing power is exponential.
This exponential reality translates into ever-faster computing power at ever-lower cost; quantum computing will keep this momentum going for many years to come. Computing power is the force behind technological changes like 3D printing, augmented and virtual reality, robotics, genetics, biotech, fintech, smart energy, connected cars, machine learning, and artificial intelligence.
These technological changes will nourish each other.