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Why SaaS Companies Can't Win on Features, and Must Win on Brand

The era of SaaS 3.

0 is here -- and that means you can't just compete on features anymore. Why? Well we consumers aren't idiots -- we can get most of the information we need before ever having to talk to a sales team, and 99% of the features across products today are well, the same.

Here's David Cancel on why this is the case, and what to do about it.

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