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Digital IQ is a moving target - PwC Global Study 2017

Despite considerable investment in technology and executive commitment to digital transformation, companies are not prepared for what comes next.

Confidence in their digital abilities is at an all-time low: Just over half of the 2,200 business and IT leaders surveyed rate their Digital IQ as strong or very strong, down from two-thirds of executives in 2014 and 2015.


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