Content is a beast.
A hairy, constantly-expanding wild thing that – if you don't tag, track and constantly monitor – will scamper off into the digital jungle never to be seen again. As marketers, we're constantly trying to tame it.
To find better ways to store, organize and manage our own content. To beat our competition to the best user-generated content to complement our brand messages.
And to meet our customers' growing demand for fresh, relevant and personalized content that feeds a seamless experience across every touch point. .