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In a World Where Everything is Digital, the Word Loses Meaning

A new Global Digital Outlook Study released by digital-agency society SoDA and Forrester found that more than three-quarters of client-side marketers and agency leaders believe the term "digital" will disappear within five years as a meaningful differentiator.

The report included responses from 90 client-side marketing and tech leaders and 126 agency executives, primarily from mid-sized digital agencies. .


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