Digital transformation (DX) is an expansive and, at times, confusing discipline—even businesses that understand the requirement to digitally transform have been slow to adapt.
But digital engagement of customers is a primary motivator for business strategy. This paper is focused through that lens, of digital customer engagement.
It is by pulling together high-quality data on customers from multiple sources, and capturing insights from advanced analytics and software tools, that customer engagement can be transformed across digital touchpoints. .