Advertisers worldwide are expected to spend $29.
8bn (£23. 2bn) on online video in 2018, according to WARC's latest global ad trends report.
The figure represents a year-on-year hike of 27. 5%, while the majority of ad dollars will be directed at the rise of mobile video bought via social media platforms, but the readiness to spend on the channel comes despite video placements posing an everyday risk for brand safety.